2.84M
hectares · 2023
BC's 2023 season burned more than 2.84 million hectares — more than double any previous year on record. Even the "quieter" 2024 and 2025 seasons ran well above the 10-year average.
Your home can survive
what your neighbour's
doesn't
Professional fire-resistant coating for BC homes — applied by hand, reusable through multiple heat events, and built on the same Home Ignition Zone thinking behind FireSmart BC. We're bringing homeowner wildfire protection, proven for years in California, home to the Fraser Valley and Okanagan.
6–8 min
for a wildfire to pass through a residential property
2 km
how far wind-blown embers can travel ahead of the fire front
3–5 days
typical treatment time for a full-size home
↳ Tap a zone to explore it
Immediate Zone · 0–10m
Your home, roof & attachments
Roofs, eaves, vents, decks, and siding — where embers actually land and ignite. This is where coating treatment matters most.
The Risk · British Columbia
The fire doesn't have to
reach you to reach
your home
Most homes lost to wildfire aren't consumed by a wall of flame. They're ignited by embers — carried on the wind, landing on a dry roof or in an open vent long before the fire front arrives. That's the threat professional coating is built for.
2 km
ember travel distance
Wind-blown embers can travel up to two kilometres ahead of a fire. A home nowhere near the tree line can still catch — which is why "I'm not in the forest" isn't the safety margin people think it is.
Roof
first point of failure
Roofs, eaves, vents and siding take the longest exposure to embers and are where most homes begin to burn — often from the outside in, hours after the flames have passed.
Why here, why now. The Fraser Valley and Okanagan sit squarely in BC's wildland–urban interface — where homes meet dry forest and grassland. In 2023, the McDougall Creek fire pushed thousands out of their homes in West Kelowna in a matter of hours. The BC Wildfire Service's own message heading into recent seasons has been blunt: prevention has to be stepped up, and it takes everyone doing their part — not just the crews on the fire line.
WildfireShield is the professional next step after FireSmart: once you've cleared the debris and spaced the trees, coating hardens the materials your home is already built from — so the roof, siding and eaves are ready before the ember does land.
How It Works · The Coating
It doesn't fight the fire.
It starves it.
The coating we apply isn't paint in any ordinary sense. When heat hits it, it reacts — expanding into the surface it covers, absorbing heat, and cutting off the oxygen a fire needs to keep burning. No oxygen, no flame. And when the heat is gone, it settles back to where it started.
01
Heat arrives
Radiant heat and landing embers hit the treated surface — roof, siding, eaves, deck. On untreated wood or stucco, this is the moment ignition begins.
02
The coating reacts
At a molecular level the coating expands into the material, absorbing heat and forming a barrier that shuts off the oxygen supply feeding the flame.
03
The flame self-extinguishes
Starved of oxygen, the fire can't take hold. Once the heat passes, the coating contracts back to its original state — the material underneath is preserved, not sacrificed.
Why "reusable" matters
Most fire coatings you'll hear about are intumescent — built for commercial steel, and designed to be sacrificed once. Ours works differently.
Typical intumescent coating
- Hardens permanently when activated by heat
- Leaves treated wood charred and unsalvageable
- Must be stripped and reapplied after a single event
- Needs a thick 15–20 mil coat to perform
- Built mainly for commercial structures
WildfireShield coating
- Expands, then contracts back to its original state
- Wood and stucco keep breathing — preserved, not damaged
- Can hold through multiple heat and fire events
- Effective at a thinner 3–5 mil application
- Designed for homes and the wildland–urban interface
Rated, not just claimed
Fire coatings are graded on how far and fast flame spreads across them — the ASTM tunnel test, classified A through C. Class A is the top tier. We're building this business on independently verified products, and we'll publish the reports here as they're finalized.
Class A
Target flame-spread rating (0–25)
ASTM E-84
Tunnel test · report pending
Lab report
Third-party testing in progress
Certification details are being finalized — this section is a placeholder and will show real test reports and rating numbers once they're confirmed.
Services · What We Do
One assessment.
A plan built around your home.
Every property carries risk differently — a hillside acreage in the Okanagan isn't a townhouse in the Valley. We start with a walk-through, then build protection in layers. Coating is the core; everything else is added only where your home actually needs it.
Core Service
Fire-Resistant Coating Application
Professional, hand-applied treatment for the surfaces that decide whether an ember takes hold — roof, siding, eaves, decks, and exposed structural wood. The coating expands under heat to starve the flame, then settles back so your materials are preserved for the next season, not sacrificed.
- Works on wood, stucco, fibreglass siding, and wood or composite shingles
- Reusable protection that holds through multiple heat events
- Full surface prep — masking, plant and shrub protection — included
3–5 days
typical application for a full-size home
Every ignition zone
treatment focused where embers land
Layer on what your property needs
Optional additions, recommended case by case after your assessment — never bundled in by default.
A
Perimeter Sprinkler & Misting
A heat-triggered system that pre-wets your roof and perimeter as fire approaches — raising humidity and cooling embers on contact. Runs from on-site water storage, so it doesn't fail when the grid does.
B
Vent & Ember Guards
Embers get in through vents and openings. We fit fire-resistant screening and guards to close off the gaps around eaves, crawlspaces, and structural openings the coating alone can't seal.
C
Seasonal Maintenance Plan
Because coating isn't permanent, we offer an annual re-inspection before fire season — checking coverage, touching up high-exposure areas, and keeping your protection current year over year.
D
Acreage & Commercial
Larger properties, outbuildings, fences, and strata or commercial structures are quoted as their own scope — with coverage planned across every building and boundary, not just the main house.
Not sure what you need?
That's what the free assessment is for. We'll walk your property, map the risk zone by zone, and give you a plan — with no obligation to book the work.
The Process · What to Expect
From first call to
protected home,
in five steps
No pressure, no guesswork. You'll know exactly what your home needs, what it'll cost, and what we're doing at every stage — before any work begins.
-
01
Free risk assessment
We walk your property with you and map it zone by zone — roof, siding, eaves, decks, vents, and the surrounding fuel. You get an honest read on where your real exposure is, in plain language.
-
02
Your plan & quote
We put together a written protection plan scoped to your home — core coating plus any add-ons that actually make sense for your property. Clear pricing, no obligation to proceed.
-
03
Prep & protection
Before a drop of coating goes on, we mask windows and fixtures and cover shrubs and plants. Careful prep is most of the craft — it's what keeps the finish clean and your landscaping unharmed.
-
04
Application
Our crew applies the coating by hand across every treated surface — typically three to five days for a full-size home, depending on size and prep. We keep you updated as each area is completed.
-
05
Walkthrough & report
We finish with a walkthrough and a record of exactly what was treated — useful for your own peace of mind, and something you can keep on file to share with your insurer.
Most homeowners start with the free assessment before deciding anything. It's the clearest way to understand your risk — whether or not you book the work with us.
Book your assessment →FAQ · Straight Answers
The questions
homeowners actually ask
This is a new kind of service in BC, so skepticism is fair. Here's the honest version — what the coating does, what it doesn't, and how it fits your home.
How is this different from just painting my house?
Ordinary paint adds fuel. This coating does the opposite — under heat it expands into the surface, absorbs heat, and cuts off the oxygen a flame needs, so the fire can't take hold. When the heat passes, it contracts back to its original state, leaving the material underneath intact.
What surfaces can you treat?
The coating works best on porous materials it can expand into — wood, stucco, and fibreglass siding, plus wood and composite roof shingles. During your assessment we identify which of your surfaces are good candidates and which are better protected another way, like vent guards.
Is it safe for my family, pets, and plants?
The products in this category are formulated to be low-toxicity and, in many cases, plant-safe. We'll provide the specific safety and toxicity documentation for the exact product used on your home before any work begins — nothing goes on your house that we can't show you the paperwork for.
How long does the protection last?
Unlike single-use coatings that are spent after one fire, this treatment is designed to hold through multiple heat events. That said, exposure, weather, and wear vary — which is why we offer a seasonal maintenance plan to re-inspect and touch up high-exposure areas before each fire season.
How long does the application take?
A full-size home typically takes three to five days, depending on square footage and how much prep is required — masking windows, covering plants, and protecting fixtures. We'll give you a firm timeline with your quote, after we've seen the property.
Does my stucco house already protect me?
Not entirely. Stucco itself doesn't burn, but under intense heat it can undergo "spalling" — trapped moisture and air cause the surface to crack and pop off, exposing the combustible wood behind it. Treating vulnerable areas closes that gap.
Does this replace FireSmart?
No — it builds on it. FireSmart's guidance on clearing debris, spacing trees, and maintaining your yard is the essential foundation, and it's free. Our coating is the professional next step: hardening the materials your home is already built from, after you've done the groundwork FireSmart recommends.
What does it cost?
Cost depends on your home's size, the surfaces treated, prep required, and any add-ons — so we don't quote a flat number sight-unseen. The risk assessment is free, and you'll get clear written pricing before you decide anything. No obligation to book.
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